The STORY BEHIND NOW
I was born in Munich — where things are built to last, and quality matters.
But I didn’t stay.
I left the structure and the pressure behind, and found a different rhythm in Bali — surrounded by rice fields, ocean air, and a slower pace of life. It was paradise… but even in paradise, my mind was always somewhere else.
Worrying. Planning. Thinking about the next thing.
And I realized: I was almost never fully here. Fully now.
That moment of presence — where you’re not caught in the past or rushing toward the future — that’s where the magic happens. That’s where life actually lives.
And it took a wake-up call to really feel it.
A close friend had a heart attack. Out of nowhere. He told me how, in that moment, everything shifted. The goals, the money, the stress — none of it mattered like it used to. What mattered was joy. Connection. Gratitude. Being here while he still could.
That conversation stuck with me.
And that’s when NOW was born.
Not as a watch brand.
But as a daily reminder — to be present. To live freely. To do what makes you feel alive.
To embody presence, freedom, adventure, connection, and gratitude.
Every NOW watch is built to reflect that feeling.
Solid. Honest. Beautiful. Made with care — because time itself deserves that respect.
Not to impress.
But to remind.
Because this moment — right here — is the only one that’s truly yours.
— Simon, Founder
What Makes Us Different?
We're a team of watch enthusiasts who build high-quality timepieces using:
- Authentic Seiko automatic movements from Japan - giving you that satisfying mechanical sweep without the luxury markup.
- Premium 316L stainless steel cases that feel substantial on your wrist.
- Sapphire crystal glass that resists scratches during everyday wear.
- Ceramic bezels and quality components that match the look and feel of watches costing 10x more.
We put you in control, especially when it comes to making your watch personal:
Engrave a special name, date, or personal message on the back or buckle.
For other customization requests like adding your own logo or building a custom design, reach out via our website chat or Instagram/Messenger, and let us know how you'd like your watch customized.
Each watch is assembled in our workshop, where we carefully match components and inspect every detail. This isn't mass production - it's watchmaking with attention to what matters.
Because we believe everyone deserves to wear a watch they're proud of, without emptying their bank account to get it.
Hundreds of happy customers
Excellent 4.93
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