This moment matters.
Designed to remind you to live now.
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I didn’t create a watch brand. I created a reminder.
I’m Simon, and I built NOW Watches not to help you keep track of time — but to help you come back to it.
In a world that constantly pulls us into the past or pushes us into the future, presence is rare. But it’s where life actually happens.
That’s what NOW is for.
It’s not just a watch. It’s a quiet signal. A grounding moment. A personal philosophy you carry on your wrist — to pause, to breathe, and to remember what matters.
Built to anchor you in the present. To remind you that life isn’t something you’ll find someday. It’s right here. Right now.
This isn’t about keeping time. It’s about living.
— Simon, Founder
How We Make Our Watches
Every NOW Watch is a blend of Japanese precision and hands-on craftsmanship.
At the heart of each piece is a genuine Seiko mechanical movement, sourced directly from Japan — renowned for their accuracy, reliability, and centuries of watchmaking heritage. These are not mass-produced quartz engines. They're the kind of mechanisms collectors respect.
Each watch is hand-assembled and quality-checked by our team before it ships to you. From case to crystal, from dial to engraving, we build every piece with care and craft.
Because when something is meant to last a lifetime, every detail matters.
FREQUENTLY ASKED QUESTIONS
NOW isn’t just a watch — it’s a reminder.
Every piece is powered by a genuine Seiko mechanical movement and hand-assembled with care.
We combine precision engineering with a deeper intention: to help you stay present. It’s not about luxury for show — it’s about quality that means something.
Our founder Simon created NOW after moving from Munich to Bali and realizing how easy it is to miss the moment — even in paradise.
After a close friend had a heart attack, the idea became clear: life is fragile, and presence is everything.
NOW was born as a symbol to stay grounded and grateful.
All watches are hand-assembled in our workshop, using authentic Seiko movements sourced from Japan.
We carefully inspect every part — from the case and crystal to the dial and engraving — so that what you receive is solid, beautiful, and built to last.
Absolutely. You can add an engraving — a name, date, or short message — on the case back or buckle.
If you want a no-logo dial or something custom, just leave a note in checkout or message us via the chat.
We’re happy to help you create something meaningful.
Mechanical movements are powered by you — not batteries.
Inside every NOW watch is a precise system of gears and springs that winds itself as you move.
It’s an old-school kind of magic: no charging, no ticking quartz, just smooth, sweeping motion.
It’s craftsmanship you can feel — and a reminder that your time is alive, not automated.
Yes. We use genuine Seiko mechanical movements directly sourced from Japan.
No fakes, no shortcuts — just real, reliable craftsmanship inside every NOW watch.
NOW.
@nowwatches